{"id":244715,"date":"2022-12-22T18:02:01","date_gmt":"2022-12-22T18:02:01","guid":{"rendered":"https:\/\/jobtechalliance.com\/?p=244715"},"modified":"2024-03-18T06:25:45","modified_gmt":"2024-03-18T06:25:45","slug":"top-10-jobtech-trends-from-2022","status":"publish","type":"post","link":"https:\/\/stage.jobtechalliance.com\/index.php\/2022\/12\/22\/top-10-jobtech-trends-from-2022\/","title":{"rendered":"Top 10 jobtech trends from 2022"},"content":{"rendered":"\n<p>By <a href=\"https:\/\/twitter.com\/chrismaclay\">Chris Maclay<\/a><\/p>\n\n\n\n<p>This was a big year for jobtech in Africa. Here are our top 10 trends we saw in 2022, with a few insights on what to expect in 2023\u2026<\/p>\n\n\n\n<p>1. <strong>Jobtech is hot.<\/strong> We\u2019re seeing more and more interest in the space, and seeing \u2018jobtech\u2019 pop up everywhere in Africa and beyond. The Flip podcast in Africa has been <a href=\"https:\/\/theflip.africa\/newsletter\/the-future-of-work-tfn-85\/\">focusing on the future of work<\/a>. In the UK, <a href=\"https:\/\/www.resolutionfoundation.org\/comment\/workertech-newsletter-april-2022\/\">efforts are being made<\/a> to build an ecosystem around WorkerTech. The platform economy is going to grow in Africa, and efforts are being made across the world to make sure those platforms grow and deliver quality work.<\/p>\n\n\n\n<p>2. <strong>African governments are getting more involved<\/strong>. We\u2019re seeing more stakeholders getting involved in the emerging jobtech sector, including a <a href=\"https:\/\/jobtechalliance.com\/government-and-jobtech-in-africa\/\">range of government approaches<\/a>, from promoting investment in digital work, to increasing regulation in the platform economy, to using jobtech platforms to improve labour market efficiencies.<\/p>\n\n\n\n<p>3. <strong>Digital work as a sector continues to grow<\/strong>. With the world going remote, there is more opportunity for work to be distributed across Africa. After a big <a href=\"https:\/\/time.com\/6147458\/facebook-africa-content-moderation-employee-treatment\/\">Time magazine expose<\/a> on practices at Facebook contractor, Sama, questions were raised about what quality of work looks like in the sector (more about that <a href=\"https:\/\/jobtechalliance.com\/blanket-condemnation-of-africas-microwork-industry-could-hurt-it-more-than-grow-it-unpacking-a-recent-critique\/\">here<\/a>)<\/p>\n\n\n\n<p>4.<strong> Jobtech in Africa is widening<\/strong>. There are more and more ways that young Africans are earning money through digital platforms. From platforms <a href=\"https:\/\/guardian.ng\/life\/influencer-marketing-funding-a-booming-creator-economy-in-africa\/\">focused on influencers and the creator economy<\/a>, to those which enable young Africans to <a href=\"https:\/\/www.musicinafrica.net\/magazine\/nigerian-producer-launch-nft-platform-african-creatives\">mint and sell NFTs<\/a>, to <a href=\"https:\/\/medium.com\/jambo-technology\/jambos-30m-series-a-led-by-paradigm-to-fulfill-africa-s-web3-potential-f2b4b122ad81\">learn-to-earn<\/a>, <a href=\"https:\/\/techcrunch.com\/2022\/01\/19\/a16z-avenir-and-google-back-south-african-mobile-games-publisher-carry1st-in-20m-round\/\">social games platforms<\/a>, and <a href=\"https:\/\/www.bizcommunity.com\/Article\/196\/841\/230487.html#:~:text=Africa's%20first%20and%20only%20metaverse,Venice%20Biennale%2C%20Venice%20VR%20programme.\">earning opportunities in the metaverse<\/a>. <a href=\"https:\/\/frankmuci.substack.com\/p\/are-play-to-earn-p2e-games-pyramid?s=r\">Questions remain<\/a> about some of these sectors, but will be worth keeping an eye on in 2024 and beyond.<\/p>\n\n\n\n<p>5. There\u2019s increasing <strong>focus on quality of work<\/strong> in jobtech. The Fairwork Foundation has ramped up its scoring in Africa, with 2022 ratings available for platforms <a href=\"https:\/\/fair.work\/en\/ratings\/ghana\/\">Ghana<\/a>, <a href=\"https:\/\/fair.work\/en\/ratings\/nigeria\/\">Nigeria<\/a>, <a href=\"https:\/\/fair.work\/en\/ratings\/south-africa\/\">South Africa<\/a>, and <a href=\"https:\/\/fair.work\/en\/ratings\/tanzania\/\">Tanzania<\/a><\/p>\n\n\n\n<p>6. But <strong>jobtech in Africa is still hard<\/strong>. It always was, maybe it will always be. <a href=\"https:\/\/jobtechalliance.com\/the-curious-question-of-scale-and-jobtech-in-africa\/\">Platforms find it difficult to achieve scale<\/a>. Sweepsouth <a href=\"https:\/\/www.capitalfm.co.ke\/business\/2022\/11\/south-african-cleaning-tech-startup-leaves-kenya-nigeria\/?utm_source=substack&amp;utm_medium=email\">left Kenya and Nigeria<\/a>. Safeboda <a href=\"https:\/\/techcabal.com\/2022\/12\/01\/safeboda-bids-nigeria-farewell\/\">left Nigeria<\/a>. Skygarden <a href=\"https:\/\/techcrunch.com\/2022\/09\/29\/sky-garden-kenyas-amazon-style-marketplace-faces-closure-after-funding-fell-through\/?utm_source=substack&amp;utm_medium=email\">faced closure<\/a> before being <a href=\"https:\/\/lipalater.com\/lipa-later-acquires-sky-garden\/\">acquired by LipaLater<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/jobtechalliance.com\/wp-content\/uploads\/2022\/12\/giphy-28.gif\" alt=\"\" class=\"wp-image-244716\"\/><figcaption class=\"wp-element-caption\">Tell me about it, Michelle<\/figcaption><\/figure>\n\n\n\n<p>7. The <strong>global economic downturn<\/strong> is making things even harder for jobtech platforms (and will continue to), as <a href=\"https:\/\/us1.campaign-archive.com\/?u=d5b717bad4b8c25cf043d980d&amp;id=ffe7971f00\">we regretfully predicted in August<\/a>. But while there are less jobs going around, there\u2019s new opportunities. We\u2019ve <a href=\"https:\/\/jobtechalliance.com\/what-do-jobtech-platforms-do-if-there-are-no-jobs%ef%bf%bc\/\">shared some ideas<\/a> on what jobtech looks like if there are no jobs.<\/p>\n\n\n\n<p>8. <strong>Platforms which digitize microenterprises <\/strong>continue to be where the money (and opportunity?) is at. There were some big raises from Wasoko, Marketforce360, Sabi and more in 2022. Will these weather the economic climate better or worse?&nbsp;<\/p>\n\n\n\n<p>9. While <a href=\"https:\/\/theflip.africa\/newsletter\/founder-shorts\/\">some have asked<\/a> what the equivalent of the above looks like for the services sector, <a href=\"https:\/\/jobtechalliance.com\/what-do-jobtech-platforms-do-if-there-are-no-jobs%EF%BF%BC\/\">as we\u2019ve written about before<\/a>, we expect to see <strong>more vertical-specific platforms<\/strong> emerging over the coming year, which create infrastructure for a range of services. Interestingly, just this month, Nigerian platform Orda, which aims to \u2018provide the operating system to power your food business\u2019 <a href=\"https:\/\/techpoint.africa\/2022\/11\/29\/orda-raises-digitize-african-restaurants?utm_source=substack&amp;utm_medium=email\">raised a round<\/a>. More of the same next year?<\/p>\n\n\n\n<p>10. Looking forward, expect <strong>portability of data <\/strong>to be a bigger theme. Learn more about why we see it as being so important <a href=\"https:\/\/jobtechalliance.com\/the-case-for-portable-reputation\/\">here<\/a> and <a href=\"https:\/\/jobtechalliance.com\/what-does-the-jobtech-stack-look-like\/\">here<\/a>.<\/p>\n\n\n\n<p>BONUS 11: The <strong>Jobtech Alliance <\/strong><a href=\"https:\/\/jobtechalliance.com\/year-2-of-the-jobtech-alliance-walking-running-and-jumping\/\"><strong>launched a new phase<\/strong><\/a> including two accelerator programs for jobtech platforms across the continent. It\u2019s not too late to apply for acceleration &#8211; applications are open through 2024 and reviewed on an ongoing basis <a href=\"https:\/\/jobtechalliance.com\/acceleration\/\">here<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" src=\"https:\/\/jobtechalliance.com\/wp-content\/uploads\/2022\/12\/Jobtech-Alliance-Acceleration-Card-Nov-22.png\" alt=\"\" class=\"wp-image-244717\"\/><figcaption class=\"wp-element-caption\">&#8220;Santa has really come bearing gifts this year&#8221;<\/figcaption><\/figure>\n\n\n\n<p>We can\u2019t wait to see what happens in 2023!<\/p>\n\n\n\n<p><em>The author is the Program Director of the Jobtech Alliance at Mercy Corps. He was previously COO of Kenyan gigmatching platform, Lynk.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Chris Maclay This was a big year for jobtech in Africa. Here are our top 10 trends we saw in 2022, with a few insights on what to expect in 2023\u2026 1. Jobtech is hot. We\u2019re seeing more and more interest in the space, and seeing \u2018jobtech\u2019 pop up everywhere in Africa and beyond. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":252143,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[3],"tags":[10],"_links":{"self":[{"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/posts\/244715"}],"collection":[{"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/comments?post=244715"}],"version-history":[{"count":1,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/posts\/244715\/revisions"}],"predecessor-version":[{"id":252157,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/posts\/244715\/revisions\/252157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/media\/252143"}],"wp:attachment":[{"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/media?parent=244715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/categories?post=244715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/stage.jobtechalliance.com\/index.php\/wp-json\/wp\/v2\/tags?post=244715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}